Events Vert

Scope: Brand
Medium: Digital & Print
Projects: Identity & Stationery

Events Vert (Green Events) is the brainchild of Anne Marie O’Grady and Sharni McGee, partners of elite cyclists Stuart O’Grady and Bradley McGee respectively, and creative entrepreneurs in their own right.
The name, Green Events, reflects the founder’s desire to
participate in events and activities that preserve and support the environment. Cycling, in particular, is a ‘green’ activity and becoming increasingly more popular in light of today’s economic and environmental issues.

Le Rational

We took the good 'ole leaf and duplicated it in two colours to represent the two key ingredients / intentions of this venture - the environment (green) and quality eventing (platinum).

The ribbon, also associated with events, adds a dynamic effect that amplifies the sense of movement - movement in sport, moving forward.
Why is the dynamic ribbon and the movement so important?
They represent key qualities that eventsvert should be aligned with:
> Ribbon = Quality Events
> Movement = Dynamic, Future=oriented company

l'hubvert

L’Hub Vert is an environmental charity event (dinner and awards) held during the Tour. A night of celebration just before the biggest race in the world comes to Monaco.

Le Rational

This will be more interesting (save us explaining it) if we leave it to your imagination.