Scope: Sales & Marketing
Medium: Print
Projects: Presentation Folder
One of the few remaining independent specialist electrical retailers, Spartan set their sights on supplying the property development market and we helped them develop the tools to do it.
Deliverables included a Presentation Folder that showcased their extensive range of brands; and two versions of targeted copy - one that spoke to the developers/builders, and the other that spoke generically to the precious customers whose loyalty have built the brand to what it is today. This allowed the client to service two markets with one product by printing the generic copy on the folder and keeping the develop/builder copy for insertion into each personalised letter that went out to the prospects.
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